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CONTENTS:
https://docs.google.com/fileview?id=0B5zNXpz1D3_nNTlkOTczMGYtM2Q0Yi00Mzc3LTkzYjEtMTgxNDdmNDM1NzBj&hl=en
DOUBLE PAGE SPREAD (Page 1)
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DOUBLE PAGE SPREAD (Page 2)
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Overall, i am pleased with the final result of my magazine.
COVER
On the cover i used a font with sound waves which relates to the name of the magazine 'Amplitude' (AMPLITUDE: The height of a wave from its trough or crest to its midpoint. As the amplitude of a sound wave increases, so does its volume.) This relates to the tagline 'Music with volume'. All this relates to the target audience as they generally enjoy loud music.
This is similar to the way Kerrang use a cracked/shattered font in their Masthead to relate to their tag line 'Life is loud'. It also relates to their target audience in the same way as my magazine.
I chose the mise-en-scene of the main image just to be a plain black background. I thought this would make the people in the main image stand out more, as the focus of this issue is about this band. I thought it would also be a good contrast with the red in the magazine.
I choose to use RED as the main colour for the magazine. This is because the connotations of red (energy and passion) relate to the target audience as they are 'defined by attitude and passion'.
The arrangement of performers in the main image:
I decided they should all be looking at the camera to make a better connection with the reader.
They are arranged so the front-man of the band stands out more by being more in focus than the rest of the band, and also, he is arranged so he is over the top of the magazine title and tagline. This makes him stand out more which will grab the readers attention better as most fans recognize the band by the front-man.
I decided for the performers in the main image to not be smiling, but to look serious without looking miserable. I decided this because it relates to the Subhead saying 'Will they survive the days to come...'.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My magazine is similar to existing publications in many ways.
The Masthead is at the Top of page with a strapline above it informing the reader of something special about this issue. The main image dominates the cover, with the people in the image making eye contact with the reader. It is also similar in the way that the front-man in the main image goes above/over the Masthead, making him stand out more.
The cover stands out with its use of colour. The colours black and red and common in this genre of music magazine, but the yellow makes the product stand out from others. The colour yellow has a connotation of happiness, which will be more likely to grab the readers' attention.
How does your media product represent particular social groups?
I wanted my magazine to represent the audience profile of Kerrang magazine:
''Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty'.
This main image on the cover relates to the attitude and passion. The way the people in the photo are posing suggests attitude, with arms crossed and serious faces.
The language throughout the magazine is not too formal, which relates to their independent side, as they speak their own way, with certain slang words which the magazine uses.
What kind of media institution might distribute your media product and why?
Bauer Media would be a good choice of publisher as they also publish Kerrang, and that is a very similar magazine aimed at the same target audience as my magazine.
It would be stocked in shops like WHSmiths and also newsagents across the country. It will also be available to buy online and delivered.
They would choose to stock the magazine as it offers an alternative to Kerrang magazine but targets the same audience, who may be looking for something new.
Who would be the audience for your media product?
Demographics:
The main age range for my target audience will be 15 to 40 year olds (similar to Kerrang magazine). Obviously, people younger and older than this will still want to buy the magazine.
Kerrang magazine mainly appeals to men, so my magazine will also mainly appeal to men, but females do still buy/read kerrang magazine, so there will be some appeal for female readers.
Psychographics:
This will be the same as what i researched about Kerrang magazine as my magazine is very simular:
The Audience profile is described as:
'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty'.
This shows the audience comes under the Individualists category.
Socio-economic groups:
Again it will be very similar to Kerrang's classifications:
239000 readers are classified as A B and C1 (These are people with a high status in society who earn a high wage. For example; lawers, doctors and teachers. Also office workers and nurses)
178000 readers are classified as C2 D and E (These are people with a lower status in society who earn a lower wage or are unemployed. For example: Skilled/semi skilled and unskilled manual workers).
Although, it may be slightly more aimed at the C,D and E classes.
How did you attract/address your audience?
My magazine will attract my target audience with its use of langauge.
The language in the magazine won't be too formal and will use slang words, which will make the magazine more appealing than other magazine which are too formal. This will appeal to the target audience as they will prefer the more informal articles. The language will also be more humorous/ less serious and will also contain puns, which will amuse the reader, which again, will appeal more to the target audience.
The overall look of the magazine will attract the audience with its use of colours. The use of Black makes the colours red and yellow stand out, making the cover more eye-catching. The colour red relates to the target audience's passion in music, while the colour yellow is a bright happy colour which will please the readers eye.
What have you learnt about technologies from the process of constructing this product?
I was able to make just one person from the main image overlap the Masthead. I did this by editing the photo in Photoshop. I cut around the top of the head using the magnetic lasso tool and saved that as a separate picture file. I then just uploaded that into the indesign project and lined it up with the original picture so it made it look like the top of the head was coming out from the picture and over the top of the Masthead.
There were no ideas that I had that could not be achieved with the software I used (InDesign and Photoshop.)
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I feel that I have improved my technical skills of editing and designing the magazine since doing the preliminary task. My knowledge about the layout of a magazine has improved. For example, i know how important is to have certain things in certain places, like for the barcode to be easy to find, but not to distract the reader from the main focus of the magazine.
It is also important for the person/people in the main image to be making eye contact with the reader to make a better connection with the reader. I also understand how the mise-en-scene of the main image is important in representing the target audience, as it will make a better connection with reader.
I understand more about the contrast between colours and the connotations of colour, which can have an impact on the reader and their feelings about the magazine.
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