Kerrang
The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar.
All the text on the cover is Sans Serif which gives the text more emphasis.
The text is block and bold which gives the magazine a more modern look. They use simple colours for the text. Mainly black and white, but also beige and one use of red text.
The beige and the white text match the colour of the hoodie in the main image.
These choice of colours make the cover bold and stand out, which appeals to the target audience as they want to stand out. The use of the colour red is associated with energy and passion. This appeals to the target audience as they are 'defined by attitude and passion'.
All the text on the cover is Sans Serif which gives the text more emphasis.
The text is block and bold which gives the magazine a more modern look. They use simple colours for the text. Mainly black and white, but also beige and one use of red text.
The beige and the white text match the colour of the hoodie in the main image.
These choice of colours make the cover bold and stand out, which appeals to the target audience as they want to stand out. The use of the colour red is associated with energy and passion. This appeals to the target audience as they are 'defined by attitude and passion'.
The Masthead is large, black and bold to make it stand out. The text has a shattered effect which links to their Tag-Line 'Life is loud'. This will appeal to the target audience as they generally enjoy loud music and represents their passion and anger in the shattered effect. On this cover they havent printed their tag-line but the Masthead relates to their tag line because of the shattered effect from loud music.
There isn't much text on the cover. It mainly just informs the reader of what bands appear in the magazine, especially in the Strap Line. The strap line uses an exclamation mark after the word 'PLUS' the make it seems more exciting to the reader.
The Main Flash links to the main image in a few ways. Firstly, 'Biffy Clyro' is the name of the band. Secondly, the Subhead says 'unfold the puzzle of life...' and the person in the centre on the main image has formulas written across his hand. He is also posing as if he is thinking about something, trying to 'unfold the puzzle of life...'. They are also standing infront of a blackboard with formulas written all over it.
The 3 dots after 'Puzzle of life...' is an Ellipsis used to indicate an unfinished thought.
One of the main cells grabs the readers attention by having the word 'FREE' in large text, followed by an exclamation mark. The fact it says the word 'FREE' will interest people and might influence them to buy the magazine. It also says 'POSTER SPECIAL' followed by an exclamation mark. The word 'SPECIAL' will influence them even more to purchace the magazine.
They have 2 pictures in this main cell. They are of a popular/ well known band, so most people will want to purchace the magazine to have a poster of them. One of the pictures has 3 frontmen from 3 different bands labelled on the picture. This will appeal to more people.
One of the main cells uses a pun to appeal to readers. It says 'Hayley starts a 'riot!'. 'RIOT' is the name of Paramore's album. Fans of the band will recognize this.
The strapline at the top informs the reader of a 'MASSIVE DOWNLOAD TICKET GIVE AWAY'.
The readers of Kerrang magazine will be inertested in going to the DOWNLOAD festival. People who don't read Kerrang, but wish to go to DOWNLOAD festival may wish to purchace the magazine, just for a chance to get free tickets to the festival.
The word 'MASSIVE' implies there are many tickets to be given away so the reader has more chance of getting a ticket.
The Main Flash links to the main image in a few ways. Firstly, 'Biffy Clyro' is the name of the band. Secondly, the Subhead says 'unfold the puzzle of life...' and the person in the centre on the main image has formulas written across his hand. He is also posing as if he is thinking about something, trying to 'unfold the puzzle of life...'. They are also standing infront of a blackboard with formulas written all over it.
The 3 dots after 'Puzzle of life...' is an Ellipsis used to indicate an unfinished thought.
One of the main cells grabs the readers attention by having the word 'FREE' in large text, followed by an exclamation mark. The fact it says the word 'FREE' will interest people and might influence them to buy the magazine. It also says 'POSTER SPECIAL' followed by an exclamation mark. The word 'SPECIAL' will influence them even more to purchace the magazine.
They have 2 pictures in this main cell. They are of a popular/ well known band, so most people will want to purchace the magazine to have a poster of them. One of the pictures has 3 frontmen from 3 different bands labelled on the picture. This will appeal to more people.
One of the main cells uses a pun to appeal to readers. It says 'Hayley starts a 'riot!'. 'RIOT' is the name of Paramore's album. Fans of the band will recognize this.
The strapline at the top informs the reader of a 'MASSIVE DOWNLOAD TICKET GIVE AWAY'.
The readers of Kerrang magazine will be inertested in going to the DOWNLOAD festival. People who don't read Kerrang, but wish to go to DOWNLOAD festival may wish to purchace the magazine, just for a chance to get free tickets to the festival.
The word 'MASSIVE' implies there are many tickets to be given away so the reader has more chance of getting a ticket.
The barcode, issue number, date and price are all placed together in the bottom right of the page so its out of the way and doesn't distract readers from the rest of the cover.
All the information is still clear and easy to find if needed.
All the information is still clear and easy to find if needed.
NME
NME is an abbreviation for 'New Musical Express'.
All the text on the cover is Sans Serif which gives the text more emphasis. The text is large and bold which gives the magazine a modern look.
They use red for just the Masthead (Also a small amount beside the bar code). Red is the main colour of the brand. They make the Masthead stand out by using white and black as a border around the Masthead.
The colours used in the Main Flash and cells are Yellow, Blue and White. These are all bright colours than stand out. The connotations of yellow are: fun, happiness and warmth. Blue has connotations of Calm and Magic.
The language is formal, except for the use of informal language in the top strap line when it says 'GLASTO', which is an abbreviation of the word 'Glastonbury'. The fact that they did this, shows they are trying to appeal to a more younger generation.
There is the use of numbers on the cover. '569 UK gigs listed'. This is in bold red writing by the bar code. This attracts the readers attention as they would look by the bar code for the price of the magazine and then notice there are 569 gigs listed and they may wish to purchase the magazine to read about the gigs.
The mains cells have the name of the band in the article in bolder white font than the rest of the text on the cover. This makes the name of bands stand out. The main cells are written on blue boxes. This is because the main image uses many colours and would be difficault finding a bold colour text to stand out over the image.
One of the Main Cells uses a quote from the band in the article. This gives the reader an insight on what the article is about for that band and might entise the reader to read the article.
Kerrang Contents Page
The contents page has a picture of the front cover on it. Next to this is a paragraph written by the magazine to the reader about this issue.
The text on the page uses the same font and colours as the cover (This contents page is NOT the contents page for the front cover i analysed).
There is an index down the right side of the page with all the main articles and page numbers listed. They are split in categories to make it easier to find the type of article you would want to read about.
There are 9 images of bands on the contents page. The reader will recognize any band they like and then will go to the page listed to read more about that band. One of the images is larger than the rest. This is to make the article stand out as it is probably a more important article.
There is a quote from a band at the top of the page which might attract the readers attention and make them want to read more on the article.
There is a subscription section in the bottom right corner so readers can get the magazine delivered to them every week.
There is an index down the right side of the page with all the main articles and page numbers listed. They are split in categories to make it easier to find the type of article you would want to read about.
There are 9 images of bands on the contents page. The reader will recognize any band they like and then will go to the page listed to read more about that band. One of the images is larger than the rest. This is to make the article stand out as it is probably a more important article.
There is a quote from a band at the top of the page which might attract the readers attention and make them want to read more on the article.
There is a subscription section in the bottom right corner so readers can get the magazine delivered to them every week.
NME Double Page Spread
There is one main image of the band in the article on the left side of the double page spread. This dominates the left page. The main image and article appeals to the target audience in many ways. Firstly, the name of the band is ' The Teenagers'. The target audience of the magazine are 15-44 year olds and mainly male. Most people in this caterogry are probably teenagers/young adults. The people in the main image are lying down and the person in the middle has his hand behind his head. This appeals to NME's target audience. Also, in the main image, there are posters of girls on the wall. This will appeal to the target audience because they most probably have the same kind of pictures on their wall, or they just enjoy seeing these pictures in the main image. The clothes that the band are wearing in the main image are the same kind of the clothes the target audience would wear. That fact that the band are wearing the same clothes will appeal to the target audience.
Also, at the top left of the left page there is a heading saying what category the article is.
There is also a 'NEED TO KNOW' section about the band in the double page spread. This has a few facts about the band that will interest the reader. Its written in black and white over a blue box to make it stand out from the rest of the article.
It uses pull quotes once in the article. This is written in white text over a blue box to make it stand out from the rest of the text. The readers attention will be draw to this before reading the main text. This might make the reader want to read more about the article. The pull quote says "Of course we're are a sexual band. We're The Teenagers and that's all they think about". This will appeal to the target audience as they are mainly teenagers and they can probably relate to that quote. This might make them want to read more in the article.
There is one smaller picture relating to the article amongst the text. Its a live photograph of the band. It also has a caption about the picture.
On the right side of the double page spread there is a separate article called 'Everyone's talking about'. This is not related to the main band in the double page spread but may be appealing to the target audience of the band. It lists other bands that are popular at the moment and has a small amount of text about each band. One of the bands in this section is seperate from the other bands. It is 'My favourite new band... by Alex Turner'. The article is what Alex has said about the band. This is clear with the use of large, blue speach marks at the beginning and end of the article.
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