Facts and figures from - http://www.nrs.co.uk/toplinereadership.html - General magazines - July '08 - June '09
Kerrang target audience:
Demographics
There are 378000 readers of Kerrang who are between the age of 15-44, compared to 39000 readers aged 45+.
This clearly shows that the target audience for Kerrang magazine is 15-44 year olds (most probably the younger generation - Teens and young adults)
Kerrang target audience:
Demographics
There are 378000 readers of Kerrang who are between the age of 15-44, compared to 39000 readers aged 45+.
This clearly shows that the target audience for Kerrang magazine is 15-44 year olds (most probably the younger generation - Teens and young adults)
There are probably teens/children under the age of 15 who buy Kerrang magazine but they are not recorded in the figures.
290000 readers are Male
127000 readers are Female
This shows the magazine appeals more to Men, but does still attract some Women.
Psychographics
Kerrang is published by Bauer Media - www.bauermedia.co.uk
The magazine comes under 'Mens Entertainment'.
290000 readers are Male
127000 readers are Female
This shows the magazine appeals more to Men, but does still attract some Women.
Psychographics
Kerrang is published by Bauer Media - www.bauermedia.co.uk
The magazine comes under 'Mens Entertainment'.
The Audience profile is described as:
'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty'.
This shows the audience comes under the Individualists category.
Socio-economic classifications
239000 readers are classified as A B and C1 (These are people with a high status in society who earn a high wage. For example; lawers, doctors and teachers. Also office workers and nurses)
178000 readers are classified as C2 D and E (These are people with a lower status in society who earn a lower wage or are unemployed. For example: Skilled/semi skilled and unskilled manual workers)
'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty'.
This shows the audience comes under the Individualists category.
Socio-economic classifications
239000 readers are classified as A B and C1 (These are people with a high status in society who earn a high wage. For example; lawers, doctors and teachers. Also office workers and nurses)
178000 readers are classified as C2 D and E (These are people with a lower status in society who earn a lower wage or are unemployed. For example: Skilled/semi skilled and unskilled manual workers)
NME audience:
Demographics
There are 339000 readers of NME who are between the age of 15-44, compared to 49000 readers aged 45+.
This clearly shows that the target audience for NME magazine is 15-44 year olds.
296000 readers are Male
91000 readers are Female
This shows the magazine appeals mainly to Men, but does still attract some Women.
Psychographics
Socio-economic classifications
250000 readers are classified as A B and C1 (These are people with a high status in society who earn a high wage. For example; lawers, doctors and teachers. Also office workers and nurses)
137000 readers are classified as C2 D and E (These are people with a lower status in society who earn a lower wage or are unemployed. For example: Skilled/semi skilled and unskilled manual workers)
My magazine will designed for the same target audience as Kerrang Magazine, as my magazine will be very similar in look and what the magazine is about (Rock Music)
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